Strategic Market Management
by David A. Aaker
ISBN 13: 9780471659037
Format: Paperback (352 pages) Publisher: John Wiley & Sons Published: 03 Sep 2004 Other Format: Paperback
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Advertising Management: United States Edition
by David A. Aaker, Rajeev Batra, John G. Myers
ISBN 13: 9780133057157
Format: Hardcover (754 pages) Publisher: Prentice Hall Published: 12 Dec 1995
Strategic Market Management (Strategic Market Managment)
ISBN 13: 9780471177432
Format: Paperback (352 pages) Publisher: John Wiley & Sons Published: 17 Nov 1998 Other Format: Paperback
ISBN 13: 9780471532538
Format: Paperback (416 pages) Publisher: John Wiley & Sons Published: 03 Mar 1992 Other Format: Paperback
Spanning Silos: The New CMO Imperative
ISBN 13: 9781422128763
Format: Hardcover (240 pages) Publisher: Harvard Business School Press Published: 01 Oct 2008
ISBN 13: 9780471309567
Format: Paperback (400 pages) Publisher: John Wiley & Sons Published: 14 Feb 1995 Other Format: Paperback
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
ISBN 13: 9780743249386
Format: Hardcover (368 pages) Publisher: Free Press Published: 17 May 2004
Building Strong Brands
ISBN 13: 9780743232135
Format: Paperback (380 pages) Publisher: Simon & Schuster Ltd Published: 19 Aug 2002 Other Format: Illustrated
Strategic Marketing Management 6th Ed.
ISBN 13: 9780471415725
Format: Paperback (352 pages) Publisher: John Wiley & Sons Published: 03 Aug 2001 Other Format: Paperback
Building the Brand-driven Business: Operationalize Your Brand to Drive Profitable Growth (Jossey-Bass Business & Management)
by Scott M. Davis,Michael Dunn
ISBN 13: 9780787962555
Format: Hardcover (320 pages) Publisher: Jossey Bass Published: 18 Oct 2002
Essentials of Marketing Research
by V. Kumar, David A. Aaker, George S. Day
ISBN 13: 9780471170686
Format: Hardcover (640 pages) Publisher: John Wiley & Sons Published: 04 Dec 1998 Other Format: Hardcover
Marketing Research
by David A. Aaker, George S. Day
ISBN 13: 9780471517351
Format: Paperback (784 pages) Publisher: John Wiley & Sons Published: 18 Apr 1990 Other Format: Hardcover, Paperback